Medium and Long Term Development Plan

　　The Bada Shanren Memorial Hall is located on the bank of Dingshan Bridge on the shore of Qingyunpu Meihu Lake in the southern suburb of Nanchang City, Jiangxi Province. It was established on the original site of Qingyunpu Taoist Temple in October 1959. It is the first memorial hall of ancient painters in my country. In 2010, the Nanchang Municipal People's Government invested a huge amount of money to expand the Bada Shanren Memorial Hall. The original area was increased from 15 acres to 40 acres, and two parts, the authentic museum and the research institute, were added. 1504 pieces (sets), including 36 pieces (sets) of Bada Shanren's authentic works, are now a national second-class museum and a "national key cultural relic protection unit". Affiliated to Nanchang Culture, Radio, Television, Press, Publication and Tourism Bureau, the museum consists of eight departments: Office, Security Section, Research Department, Exhibition Department, Industrial Development Department, Cultural Relics Preservation Department, Mechanical and Electrical Engineering Department, and Peng Youshan Art Museum Management Department. The main responsibilities of the unit are to be responsible for the safety, preservation, collection, arrangement and restoration of cultural relics in the museum, the collection and research of relevant historical materials and cultural relics, and the development of academic cooperation and exchanges.
　　2026 is the 400th anniversary of Bada Shanren's birth. In order to make better use of the Bada Shanren Memorial Hall as a model unit for the integrated development of museums, a patriotic education base, a research and practice education base for primary and middle school students, an excellent social science popularization and publicity base, and a key base for party spirit education, The role of talent work demonstration sites, promoting the excellent traditional culture of the Chinese nation, and demonstrating the art and level of Nanchang's urban construction, the new art master building project of the Bada Shanren Memorial Hall will be the core of our museum's next stage of development. The success of the 400th anniversary series of activities is The development direction of our library in the next stage.
　　1. The significance of perfecting the function construction of the venue and carrying out a series of activities
　　Bada Shanren is an outstanding master of traditional Chinese painting in the late Ming and early Qing Dynasties in China. He enjoys a high status in the art history of China and the world. His artistic thoughts have been leaders for three hundred years. Wu Changshuo, Qi Baishi, Zhang Daqian, Li Kuchan and other art masters all admired it highly. Since its establishment in 1959, the Bada Shanren Memorial Hall has made unremitting efforts in the research and dissemination of Bada Shanren's artistic achievements and achieved remarkable results. The status and influence of Bada Shanren in the history of Chinese art have reached unprecedented heights with breadth.
　　The fly in the ointment is that the completion of the renovation and expansion project in 2010 failed to connect the Bada Shanren Memorial Hall with the Peng Youshan Art Museum. Being independent in the world, it is impossible to perfectly present the authentic paintings and calligraphy of Bada Shanren, as well as the demeanor of Jiangxi artists. All these are not conducive to the spread of Bada Shanren's art, nor to the modernization of Jiangxi Provincial Museum. Therefore, it is imperative to build a new art master building project in the Bada Shanren Memorial Hall.
　　It is conducive to promoting the excellent traditional culture of the Chinese nation. Further expand the influence of Bada Shanren and its art at home and abroad. It is conducive to strengthening and improving patriotic education in the new era. Our country has entered into a moderately prosperous society in an all-round way, and is about to enter the critical period of the second centenary. How to build a prosperous, democratic, civilized, harmonious and beautiful socialist modern power has been a key issue for General Secretary Xi Jinping since the 18th National Congress of the Communist Party of China. It has appeared more than 100 times in its previous public speeches and articles, and its importance is extraordinary. The "two centenary" goals, together with the Chinese dream, have become the call of the times to lead China forward. Facing the new situation and new tasks, the patriotic education method urgently needs to be improved and innovated. Containing ideological and moral education in sightseeing tours is conducive to spreading advanced culture, improving people's ideological and moral quality, enhancing the effect of patriotic education, giving people knowledge absorption, spiritual shock, spiritual inspiration and ideological enlightenment, so as to be more Confidently invest in the construction of the "two centenary" goals.
　　It is conducive to strengthening the protection of traditional cultural buildings. The Bada Shanren Memorial Hall was built according to Qingyunpu, which exists as a national key cultural relics protection unit. Qingyunpu was once an important temple of the Taoist Jingming Loyalty and Filial Piety School. According to legend, as early as 2,500 years ago, the son of Zhou Lingwang opened the Base alchemy. At the end of the Western Han Dynasty, Wei Meifu of Nanchang once abandoned his official position and fished here, and later generations built the "Meixian Temple" to worship it. During the Eastern Jin Dynasty, when Xu Xun controlled the floods so far, he advocated the "Jingming School" of Taoism and established the "Taiji Temple". In the fifth year of Tang Taihe (831), it was renamed "Taiyi Temple", in the second year of Song Zhihe (1055), it was renamed "Tianning Temple", and in the eighteenth year of Shunzhi in the Qing Dynasty (1661), it was named "Qingyun Garden". ", and later changed "Pu" to "Spectrum". Its architectural form, on the basis of strictly following the Taoist architectural norms, fully absorbed the craftsmanship and characteristics of Jiangxi residential buildings, and is a successful example of the integration of Taoist architecture and residential architectural features.
　　The overall layout of the Qingyunpu ancient building complex adopts a closed north-south central axis and a progressive composition of patios and courtyards. Combined with the surrounding environment, it forms a garden in the lake, with courtyards in the garden, distinct layers, and a unique architectural pattern. The main buildings of Qingyunpu include "Guandi Hall", "Lu Zu Hall" and "Xu Zu Hall". The three halls are built with four pillars and eight boundary beams and five pillars and nine boundary beams. The front and back of the three halls are connected by patios and inner courtyards. The three halls are surrounded by long corridors, and there are side halls on the left and right, forming a front and rear courtyard layout, and using the topography of the patio to form a state of staggered heights. The patio has good drainage and lighting. The doors and windows are decorated with carved lattice fans, which are simple and elegant. The "Miju" in the east wing of "Luzu Hall" was once the habitat of Bada Shanren. On the east and west sides of "Xu Zudian" are "Doumu Pavilion", "Three Palaces", "Qiaoyuan" and three relatively independent small courtyards with pools. The main building complex is separated from the garden by walls, forming a self-contained whole, forming an overall pattern of courtyards in the garden. Qingyunpu ancient buildings are basically Ming and Qing style, all of which are mixed structures of bucket-through and beam-lifting folk in the south of the Yangtze River. The outer walls are surrounded by local blue brick empty bucket walls and whitewashed. Qingyunpu ancient buildings and gardens cover an area of ​​about 11,400 square meters, and its ancient buildings cover an area of ​​about 2,500 square meters.
　　How to protect and carry forward the precious cultural wealth and spiritual wealth left to us by our ancestors is a major topic that we Wenbo people should seriously consider, and it is also a concrete manifestation of cultural soft power. Carry forward the traditional Chinese culture, keep its essence, discard its dross, make it adapt to contemporary society, coordinate with modern civilization, maintain tradition, nationality, and reflect the times. Through tourism, the protection, management, and utilization of cultural relics and buildings have important and far-reaching effects on building and consolidating socialist ideological and cultural positions, vigorously developing advanced culture, supporting healthy and beneficial culture, striving to transform backward culture, and resolutely resisting decadent culture. significance.
　　(3) It is conducive to promoting the coordinated development of urban economy and society. The development of tourism is an effective measure to drive people out of poverty and become rich. It can transform history, culture and resource advantages into economic advantages, promote economic structural adjustment, cultivate characteristic industries, promote ecological construction and environmental protection, and drive business services, transportation and telecommunications, urban and rural areas. The development of construction and other related industries will expand employment, increase income, and inject new vitality into social development.
　　(4) Conducive to the cultivation and development of new growth points of the tourism industry. With the continuous improvement of my country's per capita income level, the tourism consumption expenditure of residents has increased year by year, and new requirements have been put forward for tourism content and products. Various forms of spiritual and cultural needs. As an important part of the tourism industry, historical and cultural resources play a positive role in meeting tourism needs, promoting tourism development, enhancing the stamina of tourism development, and opening up a broader tourism consumption market.
　　(5) Conducive to the construction of digital museums. Combining the characteristics of the "big data" era, breaking through the inherent limitations of physical museums in terms of time, space and display forms, replacing the centralized static collection "numbers" of digital museums with multi-modal perception "data", and based on this, Establish a more comprehensive, in-depth and ubiquitous interconnection, eliminate information islands, and form a systematic collaborative working method between people, people and things, and things and things, thereby forming a more in-depth intelligent museum operation system. The smart museum weakens the boundaries between physical museums and between physical museums and digital museums, and forms a new museum development model centered on museum business needs, supported by innovative technical means, and combining online and offline. It breaks through the time and space constraints of collection exhibition, enriches the collection display methods, expands the exhibition content, and better connects "things, people, and data" with each other.
　　2. Newly build the Bada Shanren Memorial Hall and build a new art master building.
　　Through the construction of an art gallery, Qingyunpu (Life Museum)-Authentic Works Hall (Bada Shanren's authentic calligraphy and painting)-Art Master Building (Bada Shanren related painters' calligraphy and painting collections)-Peng Youhao Art Museum forms a circular chain, integrates resources, and builds supporting fire, security and lightning protection facilities, collection storage equipment, collection storage environment testing and control facilities, and display and display facilities. Promote the improvement of the quality of the display and display, and show the charm and vitality of traditional Chinese calligraphy and painting to guests from all over the world with a new look, and demonstrate the art and level of Nanchang's urban construction.
　　construction plan
　　The architectural design embodies the principles of "applicability, rationality, economy, and beauty", and strives to embody the artistic creativity of the coordination of classical art and modern art, so that the art gallery must be in harmony with the surrounding environment while ensuring its relative independence in function sex. Find the best design company, and formulate a construction project feasibility report in accordance with relevant national policies, laws, and regulations, including the necessity of project construction, construction conditions, construction scale, project plan, risk analysis, investment estimation, and fund raising.
　　The construction content of the project includes six parts: exhibition hall, conference room, studio, calligraphy and painting restoration room, creative research room, exchange room, reading room, tourist service center, research base and office management room. The construction scale is determined according to the standards of the national first-class museum, with reference to the architectural design specifications, combined with the actual situation of Nanchang City, Jiangxi Province, and according to the functions and personnel required for the creation, research, management, organization and other functions of modern and contemporary calligraphy and painting works of Bada Shanren Memorial Hall.
　　(2) Construction planning
　　The newly-built Bada Shanren Memorial Hall and the newly-built art master building are composed of three main places. The
　　modern and contemporary painting and calligraphy works exhibition hall
　　is a functional exhibition hall integrating collection, research, exhibition, education, communication and service. In terms of overall grasp and publicity strategy, it can be divided into three parts: one is the image of academic functions, the other is the image of educational functions, and the third is the image of leisure functions. A complete contemporary art museum should make a fuss about these three main functional images. The image of academic function requires high-level and high vision, and carries out work with a strict attitude of art history, so that the academic circle can recognize and value it; the image of educational function requires that the high-quality artwork, display methods and art education methods of art museums permeate the participation behavior of the public Among them, the public can get subtle aesthetic education in the art museum; the leisure function image is to create a pleasant and relaxing cultural and leisure place through the elegant and beautiful environment and artistic atmosphere of the art museum, as well as the unique service items provided.
　　Research Base Education Center
　　Relying on the education center of the research base, it provides visitors with broadened horizons and multi-faceted learning, improves the audience's interest in art appreciation and creation, enables the viewers to freely touch art in the environment of the education center, and feel the art research and education center. By inviting high-quality teachers, we provide all art lovers with learning opportunities in calligraphy, painting and other art forms, and hold excellent works appreciation in the research base from time to time. On the one hand, it will enrich the amateur cultural life of the citizens, and on the other hand, it will expand the influence of the Bada Shanren Memorial Hall, so as to achieve a win-win effect.
　　Art Exchange Center
　　Art should also undertake the responsibility of art education while bringing elegant art enjoyment to the public, so that the majority of art lovers can participate in the wave of art creation while appreciating art. The exchange center will provide local artists with a platform for creation, exchange and display through calligraphy and painting exhibitions, auctions of excellent works, themed salons, and symposiums on literature and art, and will also create an art and cultural corridor for Nanchang.
　　3. The general idea of ​​holding the series of activities for the 400th anniversary of Bada Shanren’s birth
　　(1) The guiding ideology
　　thoroughly implements the spirit of the 19th National Congress of the Communist Party of China, takes the healthy and orderly development of the Xi Jinping Thought Center of Socialism with Chinese Characteristics for a New Era as the main line, and insists on being close to Realistic, close to life, close to the masses, grasp the staged development characteristics of cultural and museum undertakings, strengthen the utilization of cultural and museum resources, continuously optimize the development environment of museum undertakings, improve the system of museums with urban characteristics, establish a modern museum system, and strengthen the role of museums in inheriting urban civilization, shaping the image of the city, The unique role of enriching urban life and other aspects, organically combining traditional education and tourism development, close to reality, close to life, close to the masses, through the guidance of government organizations, active participation of the society and effective operation of the market, strengthen the construction of key projects, improve and perfect weak links , to promote the sustainable, rapid and healthy development of tourism, and make the series of activities for the 400th anniversary of the birth of Bada Shanren an effective means to strengthen and improve patriotic education, as well as an important way to promote the coordinated economic and social development of heroic cities.
　　(2) Basic principles
　　1. Insist on putting social benefits first. It is necessary to combine the promotion of the excellent traditional culture of the Chinese nation with the cultivation of the national spirit, the strengthening and improvement of the ideological and moral construction of young people, the effective protection and rational use of traditional cultural buildings, the combination of resource protection and ecological construction, and the promotion of economic development. Combining the coordinated development of society, integrating education into tourism, and realizing the unity of social and economic benefits.
　　2. Persist in adapting measures to local conditions. It is necessary to make full use of existing facilities and conditions, and determine key construction projects realistically. Strictly follow the basic construction procedures, grasp the construction scale and standards, and be simple, practical and functional.
　　3. Adhere to overall planning and coordination. Pay attention to the connection between the planning of tourist areas and the urban and rural planning of related areas, as well as the special planning of transportation construction, environmental protection, scenic spots and cultural relics protection. Integrate relevant tourism resources, closely combine the development of tourism with the development of ecotourism, ethnic cultural tourism, etc., to form comprehensive and compound tourism products, and enhance the attractiveness and appeal of tourism.
　　4. Insist on multi-party participation. Give full play to the enthusiasm of the central and local governments, and combine administrative advantages with economic means. The investment in public construction projects is jointly undertaken by the central and local governments, and the investment in commercial construction projects is resolved through market operation methods to enhance sustainable development capabilities.
　　(3) Development goals
　　- to speed up the development of tourism and make it an important demonstration unit for the integrated development of museums, a patriotism education base, a research and practice education base for primary and middle school students, an excellent social science popularization base, a key base for party spirit education, and a demonstration site for talent work Activity carrier.
　　——Become a tourist destination with distinctive themes, smooth traffic, supporting services, strong attraction, and great influence at home and abroad.
　　——To become a popular tourist route popular among tourists with mature products and projects, close integration of traditional cultural tourism and other tourism projects, smooth traffic connections, strong selectivity and adaptability.
　　——Carry forward the protection, exhibition, education and publicity of China's excellent traditional culture to the domestic advanced level.
　　——Realize the industrialization of tourism and make it an advantageous industry driving the development of heroic cities. Further consolidate and improve the supporting level of infrastructure, realize the planning goal, and promote the comprehensive development of tourism in Nanchang.
　　(4) Event planning
　　until 2026, integrate high-quality collection resources of domestic museums and art galleries, introduce 1-2 high-quality, high-level exhibitions every year, launch 1 high-quality outreach exhibition, and go all out to build a calligraphy and painting art display and exhibition platform , and taking the opportunity of exhibitions, public education services and missionary activities, strive to reach a total of more than 1 million visitors per year.
　　In 2026, hold the opening ceremony of the special exhibition for the 400th anniversary of Bada Shanren's birth, publish "Special Exhibition Collection for the 400th Anniversary of Bada Shanren's Birth" and related promotional materials, hold special lectures, academic seminars and public education series activities at the same time, responding to Xi Jinping The general secretary’s important speech on "making cultural relics come alive" took "telling Chinese stories well" as the primary task, and gave the audience a chance to appreciate and appreciate treasure-level works of art spanning nearly six hundred years at their doorstep, which is a great contribution to the art world and art lovers. The readers and the general public presented a cultural feast to pay tribute to Bada Shanren.
　　4. The overall content of the development plan
　　(1) Guarantee of personnel funding system
　　In recent years, our library has published more than 20 papers in academic journals above the provincial level, and applied for more than 6 municipal-level and provincial-level projects. In order to promote the art of Bada Shanren, our library edits and publishes the academic internal journal "Research on Bada Shanren". Up to now, a total of 26 issues have been published. In 2013, this journal won the "Third Prize of Excellent Continuity of Internal Materials in Jiangxi Province". In order to better disseminate culture, improve the level of staff in the museum, constantly improve the talent training plan, cultivate "Hongcheng craftsmen", cultivate "Hongyan Pilot", equip cultural and art research professionals, and discipline leaders, actively provide provincial and municipal Communicate with higher-level and higher-level authorities, strive for supporting research funds, and build the most authoritative and complete Bada Shanren research base.
　　Strengthen the construction of the museum staff team
　　(1) Build a high-quality museum staff team. Clarify the attributes and positioning of museum knowledge-intensive cultural and educational institutions, create favorable conditions, strictly enforce the qualifications of museum practitioners, improve the quality of practitioners, and strive to create a high-quality professional museum practitioner with high moral character, professional skills, reasonable structure, and full of vitality. team of people.
　　(2) Establish, improve and strictly implement the admission system for museum practitioners. Formulate qualification standards for museum practitioners, strengthen education standards, professional background and conduct requirements for museum practitioners, and strictly control the entry of museum practitioners. Establish an on-the-job training system for museum practitioners. Explore the establishment of a consistent set of job titles (job titles) for museum practitioners. Formulate qualification standards for directors, promote the professionalization of directors, and improve the management level of directors. Formulate museum establishment standards, strengthen post management, innovate employment methods, and standardize employment behavior. Improve the evaluation and incentive mechanism, and establish and improve the flow mechanism of museum practitioners. Strengthen the museum volunteer team and expand the field and scope of social forces participating in the development of museum undertakings.
　　(3) Improve the professional level of museum practitioners. Improve the training system, make a good training plan, optimize the team structure, and improve the professional level and practical ability of museum employees. Relying on relevant institutions of higher learning, museums at or above the provincial level, and the China Museum Association, guide museum-related higher education and vocational education in the combination of discipline construction, professional setting, curriculum design and museum career development needs, and jointly build a training base for museum practitioners . Include personnel training funds in the government budget, and implement full-staff training for museum employees every five years. Strengthen the training of curators, and pay attention to the training of directors of museum business departments. Strengthen the master’s degree education in cultural and museum majors, focus on young and middle-aged people through research and training, academic exchanges, project funding, etc., cultivate museum business backbones, academic leaders and curators, and create a group of excellent museum management, architectural planning, and collections Restoration, identification of cultural relics, display and display design, educational dissemination, cultural creativity, international exchange and cooperation, etc. are in urgent need of specialized talents and leading talents in disciplines. Focusing on prefectural, county-level museums and museums in ethnic areas, improve the overall quality of small and medium-sized museum employees. Museums above the provincial level implement a high-level talent introduction plan to gather leading talents in disciplines with international influence for museums.
　　(4) Strengthen the construction of professional ethics and work style. Guide the vast number of museum practitioners, especially famous celebrities, to consciously practice the core values ​​of socialism, enhance their sense of social responsibility, promote scientific spirit and professional ethics, carry forward the fashion of rigorous study, dedication to research, indifference to fame and fortune, self-respect and self-discipline, and strive to pursue both virtue and art. , Resolutely resist academic misconduct, vulgar taste and other unhealthy trends, and consciously become a producer and disseminator of excellent culture, a model of moral conduct and personality integrity. Take professional ethics and moral style as the primary content of the assessment, appointment (hiring) and evaluation of museum practitioners.
　　2. Guarantee funding
　　(1) Improve the system that mainly focuses on government investment and actively explores multi-channel fund-raising mechanisms, implements a multi-channel fund-raising mechanism that focuses on sponsor input, museums set up funds to accept social donations, and greatly increase museum funding. put in.
　　(2) Further clarify the responsibilities of governments at all levels to provide museum public cultural services, and ensure the stable source and growth of museum funds. The free opening of museums is fully included in the scope of financial guarantees, and the funding guarantee mechanism for sub-projects and proportional sharing of central and local finances is further improved to improve the level of guarantees. Further increase investment in prefecture-level, county-level museums, and museums in ethnic minority areas, strengthen key areas and weak links, and solve outstanding problems.
　　(3) Improve preferential policies on finance, taxation, finance, and land, and encourage and guide industries, enterprises, and other social forces to donate funds and invest in building museums. Improve the incentive mechanism for donations to museums, and implement the pre-tax deduction regulations for personal museum public welfare donations.
　　(4) Establish a performance evaluation system for the use of funds, and strengthen the evaluation of the use of funds for major projects. Persist in running museums diligently and frugally, strictly prohibit extravagance and waste, and build a conservation-oriented museum.
　　3. Advancing legal management
　　(1) Accelerate the process of museum legal construction. Strengthen basic research on the construction of museum laws and regulations, make overall plans, establish a framework, and basically form a comprehensive, coordinated, scientific and reasonable museum legal system with Chinese characteristics. Promulgate as soon as possible the administrative regulations that regulate the management of museums—Museum Management Regulations. Research and formulate the basic law that guarantees the development of museums—Museum Law. Improve museum management methods, museum registration methods, and departmental regulations that regulate the protection of museum collections, exhibitions, social services, professional teams, and construction, facilities, environment, and safety. Establish an application-oriented, focused, scientific and standardized, and easy-to-operate museum industry technical standards, management standards, work standards, and basic standards or technical specification system framework.
　　(2) Strengthen the publicity, implementation and promotion of museum regulations and standards. Strengthen the supervision and inspection of the government's implementation of museum laws, regulations and policies. Establish a supervision and inspection result announcement system and a deadline rectification system. Explore the reform of the museum's administrative law enforcement system and mechanism, implement the museum's administrative law enforcement responsibility system, and promptly investigate and deal with violations of museum laws and regulations, violations of museum and public rights, and disrupting the order of museum operations. Strengthen social supervision. Improve the museum information disclosure system to protect the public's right to know, participate and supervise museums.
　　(2) Pay attention to the protection of cultural relics in the collection
　　Enrich the collection system. Increase investment, improve incentive methods and mechanisms, establish a collection concept that conforms to the principles and laws of museology, formulate clear collection policies and forward-looking systematic long-term collection plans according to our own mission and development direction, and improve collection Programs to continuously increase the number of collections and improve the quality of collections. Strengthen the collection of various types of contemporary art.
　　Actively develop collection channels and approaches. Donate as an important way for museums to obtain collections, do a good job in contacting and serving social collection groups, and encourage social collection groups to donate collections or entrust museums to keep and use them. Further improve the management of archaeological unearthed cultural relics, and do a good job in the legal collection and protection of archaeological excavations. Innovate the incentive mechanism for the exchange and sharing of inter-library collection resources, and effectively integrate museum collection resources, optimize allocation, and improve the efficiency of protection and utilization through legal allocation, exchange, and borrowing.
　　Strengthen collection registration, filing and security management. Using modern science and technology, carry out a general survey of movable cultural relics and collections, fully complete the basic work of registration and filing of our collections, and establish a database of collections. Promote the sharing and utilization of collection information resources, and publish the catalog of cultural relics in the collection in stages. Strengthen scientific preservation.
　　Fully implement collection preservation and protection standards. Strengthen the concept of preventive protection, fully implement the construction of collection preservation environment up to standard, and promote the improvement of museum collection preservation conditions. Innovate the sharing mechanism of storage resources, rely on the key scientific research bases of cultural relics protection of the State Administration of Cultural Heritage and the central and local governments to jointly build national museums, strengthen the promotion and application of mature technologies, and carry out the restoration of movable cultural relics, so that the corrosion and loss of calligraphy and painting cultural relics in our library can be basically eliminated. contain.
　　(3) Various forms of Chen Zhan public education activities
　　The exhibition is a platform for the museum to communicate with the audience, and the ability to organize and plan exhibitions is the core competitiveness of the museum. By hiring professional curators, withdraw from high-quality original exhibitions; break barriers between museums, cooperate with other museums with an open and inclusive attitude, share superior resources, and bring a richer viewing experience to the audience. Academic exhibitions have attracted a group of regular audiences, and modern and contemporary art exhibitions have made the museum acquainted with many artists. The increase in the popularity of the museum attracts more and more contemporary artists to donate their works to the museum, which further enriches the collection system of the museum and fulfills the function of the museum to collect for the future.
　　How to better provide audiences with targeted social education services and what role museums should play has triggered deep thinking as a social education staff member of Tongliao Museum. Vigorously disseminate cultural knowledge and strive to improve people's cultural literacy by providing image-specific physical displays for all members of society. It is expected to send exhibitions and educational activities to communities, universities, government agencies, enterprises and institutions through the "mobile museum", and actively deliver exhibitions and other cultural products to the crowd. "Museum Co-construction Plan" - make use of the advantages of provincial-level leading museums in collection resources, technology, and talents to help non-state-owned museums and state-owned museums below the county level to make suggestions, provide them with technical support, and help them improve their business level and solve practical problems Difficulties, and gradually promote the common progress of museums of all levels and types in the region.
　　Timely update the content of public education activities, enrich the forms of public education activities, and continuously enhance the interactive and entertaining nature of public education activities. Launched "Aesthetic Education Base Co-construction Activities" - aesthetic education classrooms into primary schools, mobile exhibitions into colleges and universities, and aesthetic education art online classrooms; "——Little commentator, morning newspaper reporter and three major thematic public education activities. For example, in combination with the actual situation of epidemic prevention and control this year, an online live broadcast activity of "Bada Shanren Memorial Hall Aesthetic Education Class" was carried out in the Douyin live broadcast room on May 4th Youth Day. This live broadcast event opened up a new way for our library to provide public education services, and brought a very good new learning experience to the general public. At the same time, a lecture event was launched on the "5.18 International Museum Day", through which experts explained the art world of Bada Shanren.
　　(4) Development and promotion of cultural and creative products
　　In order to further improve the level of public cultural services in the museum, in 2019, our museum will expand forward by 67 square meters on the basis of the original cultural and creative stores, and add a coffee shop leisure service area to provide tourists with more comfortable Excellent service environment. Optimize the construction of the business platform, enter the "Nanchang Gift" franchise store for cultural and creative products, and conduct online sales on the "Yunyou Jiangxi Shopping" platform, realizing the combination of online and offline sales models, and further expanding the cultural and creative products of Bada Shanren Memorial Hall coverage.
　　First, build a platform to develop cultural and creative products with regional cultural characteristics such as background culture, life stories, religious culture, clothing culture, etc. The current cultural and creative products sold mainly include: four treasures of the study (writing brushes, paperweights, etc.), books, tea sets and tableware, antique calligraphy and paintings, porcelain plate paintings, tourist souvenirs (commemorative badges), etc.
　　The second is to produce a batch of external publicity products to spread the cultural reputation of Bada Shanren. Actively cooperate with high-end media, continuously update and launch a series of reports on Bada Shanren's deep historical background and culture, pay attention to, record, research, interpret, and publicize Bada Shanren's cultural activities and cultural images, and at the same time, improve the art and culture of Nanchang calligraphy and painting.
　　The third is to highly match cultural promotion with economic and trade activities, investment attraction, festivals and exhibitions, actively introduce and hold provincial and domestic calligraphy and painting exchange exhibitions, give full play to the role of Bada Shanren platform, use market means to promote Bada Shanren art and culture, and let everyone Tourists who come to Bada Shanren Memorial Hall are willing to voluntarily buy products, go out and take them home, so as to promote the exchange of cultural products and prosper the cultural market.